Men would deny association with the Messiah.
OT Prophecy NT Fulfillment
Isaiah 53:3d
"He is despised and rejected of men; a man of sorrows, and acquainted with grief: and we hid as it were our faces from him; he was despised, and we esteemed him not."
Mark 14:50–52
[50] And they all forsook him, and fled.
[51] And there followed him a certain young man, having a linen cloth cast about his naked body; and the young men laid hold on him:
[52] And he left the linen cloth, and fled from them naked.

Matthew 26:73–74
[73] And after a while came unto him they that stood by, and said to Peter, Surely thou also art one of them; for thy speech bewrayeth thee.
[74] Then began he to curse and to swear, saying, I know not the man. And immediately the cock crew.
Tanakh – Neviim – Isaiah 53:3d
"He was despised, and forsaken of men, a man of pains, and acquainted with disease, and as one from whom men hide their face: he was despised, and we esteemed him not."
Hebrew OT – Isaiah 53:3d
[53:3] נִבְזֶה וַחֲדַל אִישִׁים
אִישׁ מַכְאֹבוֹת וִידוּעַ חֹלִי
וּכְמַסְתֵּר פָּנִים מִמֶּנּוּ
נִבְזֶה וְלֹא חֲשַׁבְנֻהוּ